BRAND, CREATIVE
& CONNECTIONS STRATEGIST
From positioning and platforms to go‑to‑market and lifecycle, I lead strategies that turn complex problems into clear, connected stories.
Brand
Strategy
Creative
Strategy
Connections
Strategy
The art of making a brand unforgettable: the blueprint that shapes how a brand looks, feels, and connects with people.
-
Brand Campaigns
-
Brand Architecture
-
Messaging & Positioning
-
Brand Identity & Visual Approach
The catalyst that turns ideas into impact: the plan that ensures creativity isn't just eye-catching but also purposeful.
-
Product & Brand Campaigns
-
Campaign Platforms
-
Go-to-Market Strategies
-
Comms Strategy
The experience that ties it all together: the map of where and how a brand shows up in people's lives.
-
Channel Ecosystem Design
-
Journey & Experience Mapping
-
Lifecycle Marketing
-
Media & Programmatic Strategy
Brands I've Partnered With
A diverse track record building strategic narratives for category‑defining brands spanning global technology, luxury consumer goods, and nonprofit impact.
Client Testimonials
"The strategy is incredible. The way Ally took the brief and made it come to life was spot on and she did that so quickly without knowing the category."
Picton Investments
Complete rebrand in a crowded landscape
"We were really impressed with the strategic approach to the creative and the passion for the ideas."
Procter & Gamble
Reigniting an iconic product campaign from the 70s
"The strategy is detailed and sharp, exactly what we were looking for with this new product."
Shure
Product launch campaign in the creator space
Professional Journey
illi agency
Associate Strategy Director
Key Clients:
2025 - 2026
Siemens, Pfizer
Responsibilities:
-
Translated complex business ecosystems and product offerings into strategic narratives that helped enterprise sales teams communicate with clarity and confidence.
-
Played a key role in evolving the agency's positioning, service offering, and overall strategic vision.
-
Worked closely with leadership to identify growth opportunities, strengthen client relationships, and support new business efforts.
MEDIA.MONKS
Senior Brand & Creative Strategist
Key Clients:
2021 - 2025
Nike, L'Oréal, Uber, PayPal, Diageo, Procter & Gamble
Responsibilities
- Led strategy for 50+ product and brand campaigns, uncovering the core narrative and translating it into inspiring creative briefs.
- Developed end-to-end brand and go-to-market strategies, guiding work from initial client RFP or brief through discovery, positioning, messaging, and launch planning.
- Crafted pitch narratives and strategic frameworks that helped win new business and build long-term client partnerships.
PUBLICIS (EPSILON)
Strategist
Key Clients:
2020 - 2021
NFL, Dick's Sporting Goods, BJ's, James Avery
Responsibilities
- Conducted cultural trends research to inspire creative ideation.
- Created journey mapping and channel-specific strategies across email, search, SEO, social, mobile and SMS to drive measurable performance for clients.
- Mentored and manager interns, focusing on building their strategic craft and confidence.
Let's Connect!
If you’re looking for someone who lives where brand, creative, and connections strategy intersect, I’d love to connect. Reach out by email or LinkedIn and we can dive deeper into the work that’s most relevant to your team.